Brewed within the borders of the Salzkammergut, Åndas combines the essence of the region with global nuances. This beer not only quenches thirst, but also promotes understanding, celebrates global diversity and redefines our notions of familiar and foreign. The recipe primarily uses grains and plants from the region, but also dares to think outside the box and includes ingredients from the African continent. These components are more than mere ingredients; they embody narratives from different regions and combine global stories with local traditions.
13/03/24 – Presentation of the beer at the Schloss Eggenberg private brewery
Åndas’ advertising campaign takes a nuanced approach that reflects the beer’s dual identity – rooted in tradition yet global. The posters show people of African descent embodying different global cultures. “ÅNDAS” is more than a beer concept; it is a visual and sensory statement about the beauty and importance of diversity, which is reflected in its unique taste that combines local heritage with global flavours.
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