How can rural areas continue to develop in the future? How can traditions be preserved and still keep pace with modernity? How to build without destroying nature? How can we organise tourism efficiently without restricting our own lives? How to be networked with the world and still live regionally? How to remember the past and think about the future? How to use art to avoid marginalisation and show young people prospects?
These are the questions that the Bad Ischl Salzkammergut region focussed on in 2024. For the first time, it was not a city but an Alpine region that was the European Capital of Culture. The countryside, which is so often the poor relation of politics and business, was seen here as an artistic space of opportunity that opens up new ways of thinking about the past, the future and current social issues – exemplary for many other rural regions in Europe. “Impetus” is the title of the picture and text book on this diverse series of Capital of Culture projects.
Mandelbaum Verlag Wien
436 pages, format: 17×24, English brochure, numerous colour illustrations
ISBN: 978399136-083-4436
